Drive higher revenue, lower acquisition costs and stronger loyalty by shifting from behavioral guesswork to preference-based ...

These three tools don't operate in silos; they form a powerful, iterative loop that is the engine of data-driven product ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

Appier Powers Formosa Optical’s AI Transformation to Win Special Award for Customer Experience for Asia Pacific in the 2025 ...

Heading into 2026, it’s no longer enough for restaurants to rely on loyalty programs or blanket discounts to drive same-store ...

Appier has powered Formosa Optical's AI transformation to win the Special Award for Customer Experience for Asia Pacific at the 2025 IDC Future Enterprise Awards.

By combining modules of an AI-powered Movable Ink solution, Hibbett has boosted email revenue per send by 46%.

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets records.

The Telco Data Monetization market is driven by the explosive growth of 5G networks, rising demand for real-time analytics, ...

Today we all live in an age of distraction, and that includes everyone interested in supporting charitable causes. With ...

AI vs Human Generated Content - Explore how AI-generated content transforms marketing while highlighting the indispensable ...

Holiday success starts with clean customer data. See how smarter list management boosts deliverability, cuts costs, and drives better retail performance.