Will Neue Klasse change that? Styling aside, BMW’s next-generation sedan will be packed with new technology. That includes ...

BMW has developed a soundscape, named HypersonX, for its all-electric Neue Klasse models which are scheduled for launch this ...

BMW's new HypersonX system, comprised of 43 unique sounds inspired by art and nature, will be the soundtrack to its Neue ...

BMW Sound Studio employees also contributed their voices to the experience. The choir’s songs were dissected, with isolated tones meant to evoke a sense of empathy utilized for HypersonX. BMW claims ...

“Sound plays a crucial role in shaping our connection to vehicles,” explains BMW in this new video teasing the sound of its ...

As it continues the race to bring soul to EVs, alongside brands like Mercedes-AMG, Hyundai, Dodge, Nissan and more.

HypersonX will launch on the brand’s Neue Klasse models, the first of which will be the new iX3, which will be revealed at ...

BMW says passengers in its new-generation electric vehicles will immersed in HypersonX soundscapes inspired by science and ...

BMW has announced a new generation of sound effects for its upcoming Neue Klasse electric car family. Called HypersonX, the new EV soundscape will be a part of BMW’s equally new Operating System ...

China is a critical market for any automaker, but with increased competition from domestic brands, companies like BMW can’t ...