A firm’s net profit margin is a key indicator of its profitability. Analyzing it can tell potential investors whether the business may be a good bet.

Net realizable value is the value of an asset that can be realized upon its sale, minus a reasonable estimation of the costs involved in selling it.

Assuming that we have previously segmented the market (see the tutorial on segmentation), we can fill out the snake plot with customer preferences in the segment we are considering. The result, below, ...

Metrics & ROI - You've struggled to get your brand name known. Don't you want to see whether you're getting your marketing money's worth? Read on to learn about brand metrics.