YouTube announced a number of new experimental features for Premium subscribers. You can now listen to music videos in higher quality and watch Shorts with picture-in-picture.

Unfortunately, this bundle isn’t an all-in-one Google One and YouTube Premium subscription. Instead, it appears that Google is offering a slight discount on You

Google has responded after a YouTube viewer went viral on Reddit showing a 60-minute unskippable ad on a video.

Google continues to let sexual ads slip through its AI moderation, with a child streaming Fortnite on YouTube exposed to explicit content

Google's significant investment in AI, particularly the Gemini AI, aims to surpass competitors. See why I reiterate my buy rating on GOOG stock.

In response, Google has intensified its crackdown on such freeloaders, particularly in 2025, by introducing extreme deterrents like unskippable ads lasting several hours.

Of course, the brand also experiments with adding new features periodically, with the most recent being Jump Ahead. With that said, YouTube is now giving Premium users more perks in the form of experimental features.

Now that Google is largely winning the war against ad blockers, it’s time to remind the company that it’s messing up again in the most annoying way possible. Some users are seeing hour-long unskippable ads on YouTube. No, seriously… an hour. I wouldn’t blame anyone if they resorted to ad blockers after dealing with that sort of nightmare.

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with 66% lower CPA.

Anthropic's Dario Amodei explained why the DeepSeek AI isn't that surprising or cheap and how and why the US will reach AGI before China.