Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.

Netflix and Prime Video all hitting or tying their best mark ever in Nielsen‘s monthly snapshot of TV use. The ratings service’s December Gauge rankings — which, due to a quirk of how ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. If you're already a paid subscriber, please sign-in.

The competition hosted and devised by Jimmy 'MrBeast' Donaldson is one of Prime Video's biggest releases of 2024, the streamer says.

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s endorsed currency during the upfronts this year, combines panels with data from set-top boxes and smart TVs.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

While there are competitors, Nielsen’s ratings are usually the most ... numbers with just their traditional panel, while Prime Video parent Amazon released significantly higher internal numbers ...

and Amazon Prime Video -- set new levels in total TV viewing share for December -- the big holiday-season period -- according to Nielsen’s Total TV/Streaming monthly measure. YouTube rose to a ...

In addition, YouTube, Netflix and Prime Video all hit record viewing levels. In contrast, broadcast viewing accounted for 22.4% of total TV viewing while cable held a 23.8% of December TV watch time for a combined share of 46.2% of TV viewing. Nielsen’s ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

Bob Iger's empire kept the Google-owned platform at bay in Nielsen's monthly media distributor rankings for December.

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.