Long-time Apple executive Kim Vorrath has been moved into the Apple Intelligence team following her successes on projects from Apple Vision Pro to the original iPhone.

A leaked memo has revealed what Apple’s two internal priorities are for improving Apple Intelligence this year.

When you ask Siri questions about the Super Bowl, Apple’s digital assistant might only be able to answer 34% of them correctly.

Siri and Apple Intelligence are given access to all installed apps by default. Apple hardly documents the function and is therefore causing uncertainty.

Paul Kafasis relates the hilariously incorrect results of asking Siri to identify Super Bowl winners, which leads John Gruber to compare Siri with other answer engines, a comparison in which Siri comes out smelling like old socks.

The move helps bolster a team that’s racing to make Apple a leader in AI — an area where it’s fallen behind technology peers.

Apple (NASDAQ:AAPL) has tapped executive Kim Vorrath, known for helping the tech giant fix issues, to assist in boosting its artificial intelligence and Siri offerings, Bloomberg reported. Shares fell 0.

Apple Intelligence has arrived, but Siri and Apple’s AI suite of features are nowhere near the level of rivals

Apple is moving Kim Vorrath, a seasoned Apple executive, to its AI and machine learning division to help improve Siri and Apple's AI capabilities, Bloomberg reports, citing anonymous sources.

Discover the exciting new features of iOS 18.2, including the integration of ChatGPT-powered Siri and much more.

Perplexity Assistant launched is now available for download on the Google Play Store in 15 different languages.