News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.

To put it simply, the only way that marketers can unleash the full potential of CTV is through programmatic. Programmatic ...

Today, Shopify merchants and marketers can seamlessly integrate with StackAdapt to expand their businesses by easily ...

Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" ...

Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers ...

Through Cedara, Skyrise allows clients to access transparent carbon emissions data which informs how they can create a path ...

CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach ...

Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media ...

News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated ...

LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global ...

Spilman brings a distinguished career in audience data enrichment, activation, and performance measurement. Her previous ...

As digital privacy and data protection have become central to the operations of businesses worldwide, OpenX has been at the ...