Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How ...

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted ...

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

See the full list of 2024 Spikes Asia awardees, including the just-announced Grand Prix and special awards winners.

From local matchmakers Paktor and Lunch Actually to global dating services like Tinder, Bumble and Coffee Meets Bagel, there’s no shortage of options for Singaporeans looking to leverage online social ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Campaign360 has officially wrapped up for 2024! The one-of-a-kind, two-day industry event at Singapore's Marina Bay Sands' Convention Centre focused on the power of disruption and owning the future of ...

GroupM is merging MediaCom and Essence among a raft of changes at WPP’s media division. EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25bn (£19.7bn) in billings.

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.

US bellwether conglomerate, General Electric (GE), has unveiled new brand names as it prepares to split its business into three future public companies. With its company name already fully loaded with ...

In a region where legal mandates fall short, a survey across 13 Asian markets finds that 62% of organisations voluntarily scrutinise pay equity, indicating a growing commitment to fairness and ...

'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a ...