Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Google Analytics 4 offers a robust, event-based approach to tracking website activity.

If Analytics is not working, it often means the tag or verification process failed. Google offers several ways of inserting the analytics tag to verify the website and set up analytics tracking.

You can check that the tracking code is active on your website by accessing your Google Analytics dashboard or using a free Chrome extension.

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

This post will be limited to the Events report. For advice setting up Event Tracking, and some ideas of how to use it check out this Event Tracking blog post. One handy tip when setting up Event ...

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.