AI-driven analytics can help companies make better decisions for their new business models and contribute to three pillars of business success: increasing revenue, controlling costs and ensuring ...

While most companies rely on real-world datasets, synthetic data use is set to increase rapidly. Gartner predicts that by 2024, 60% of training data for AI and analytics projects will be ...

However, only 24% reported having a data-driven organization. This article looks at 10 reasons why your company may not have achieved this goal yet.

"(Data analytics is) not just showing the customers are increasing, but why are they increasing? Which sectors are increasing, which ones are not?” Gomez said. “What we do is help businesses ...

Awash in data, businesses deploy sophisticated analytics to organize, integrate and visualize information — all in search of insight.

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

Businesses from all industries can benefit from data-driven marketing examples when creating effective marketing plans.

It is critical that enterprises adopt environmental, social and governance (ESG) practices. Why data collection and analysis are key to this.

Companies often express the desire to be data-driven – but what if the data isn’t right? Data democratisation could be part of the solution.

The Gist CX must. Customer analytics is crucial for personalizing customer experiences and driving loyalty. Data-backed decisioning. Data-driven insights from customer analytics are key to ...