Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically.

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case involves and what Google owner ...

Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.

Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent ...