A/B testing is not limited to large-scale campaigns; it can be applied to various aspects of marketing, from small tweaks in design to major overhauls of a landing page or advertising strategy.

A/B testing is essential for any marketer using Google Ads. Test and refine ad elements, and you’ll get better ad performance, lower costs, a better user experience and an edge over the competition.

To determine the causal effect of a decision or tool, companies routinely use A/B testing: comparing outcomes reveals whether ...

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

A/B testing, a common method of comparison used by digital marketers, can help L&D leaders determine whether trainings are making the impact they should.