Programmatic advertising leverages AI, ML and analytics to deliver highly personalized ads to specific target audiences, maximizing engagement and conversion rates. Efficiency boost.

Advertising technology had been around since the '90s, but thanks to venture capital investment, hundreds of programmatic advertising companies emerged simultaneously.

Is your B2B digital advertising program ready for a boost? Explore programmatic advertising and its potential for B2B success.

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

When digital ad fraud results in litigation, it is essential to understand not only how this multifaceted marketplace functions, but also how to identify digital ad fraud and establish culpability.

Learn about digital programmatic advertising, what your business should expect with third-party cookies phasing out, and how your client relationships should evolve in light of this.

(Ad) Regarding elections, the importance of political advertising couldn't be any greater. Learn how to win big with these programmatic advertising examples.

AMC Networks is launching new ad tech that will enable programmatic advertising to be purchased across linear and TV ...

On-Device Marketing Given the limitations of the new era, innovation is key for successful digital marketing campaigns.