With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its ...

Programmatic marketing to HCPs have nuances that are not well understood by far too many. The leaders who convened for this Doceree-hosted roundtable at Cannes sought to bring clarity.

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills ...

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

What is true about programmatic advertising? The answer to that question depends on whether an ad buyer is willing to observe the market through the lens of radical transparency, says Tom Triscari, ...

Advertising technology had been around since the '90s, but thanks to venture capital investment, hundreds of programmatic advertising companies emerged simultaneously.

Programmatic advertising has a reputation for requiring big ad spends to gain entry. And yes, programmatic advertising campaigns’ starting point is usually much higher than Google Ads.

Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based (including addressable) remain alive and well, but this ...

Programmatic – an overview Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could ...

(Ad) Regarding elections, the importance of political advertising couldn't be any greater. Learn how to win big with these programmatic advertising examples.

What is programmatic advertising? Put simply, programmatic advertising refers to the practice of using an automated bidding and placement platform to buy and sell digital ad space in real time.