Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its ...

With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...

What is true about programmatic advertising? The answer to that question depends on whether an ad buyer is willing to observe the market through the lens of radical transparency, says Tom Triscari, ...

What is programmatic advertising? Put simply, programmatic advertising refers to the practice of using an automated bidding and placement platform to buy and sell digital ad space in real time.

Following the broader digital ad world, the TV market is rapidly moving to the impression-based model. Managed services for impression-based (including addressable) remain alive and well, but this ...

Programmatic isn’t just new, it’s “technology,” which can intimidate some marketers who often focus on creative ideas and the reputation of media titles to achieve advertising ends.

I think we are just starting to see what is possible with programmatic DOOH and there is still a lot of education, testing, and innovation to be done in APAC and globally to fully realise the power of ...

Advertising technology had been around since the '90s, but thanks to venture capital investment, hundreds of programmatic advertising companies emerged simultaneously.

(Ad) Regarding elections, the importance of political advertising couldn't be any greater. Learn how to win big with these programmatic advertising examples.

Programmatic marketing has rapidly become a growing, powerful strategy for marketers, despite the industry frequently encountering challenges from adblocking, fraud, changing data laws and skills ...

Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.