When business researchers analyze data, they often rely on assumptions to help make sense of what they find. But like anyone else, they can run into a whole lot of trouble if those assumptions ...

One of the most common assumptions in data analysis is that the numbers will follow a normal distribution – a central concept in statistics often known as the bell curve.

When business researchers analyze data, they often rely on assumptions to help make sense of what they find. But like anyone else, they can run into a whole lot of trouble if those assumptions ...