In today’s world, effective business leaders must be willing and able to embrace data-driven decision making. With the BC MBA’s data analytics sequence, you’ll master the skills necessary to ...

While data analytics are key to digital marketing, a set of correctly attributed data can often make the difference.

Quantzig announces the completion of its recent data harvesting and web crawling analysis engagement.

Google Analytics 4 will replace GA 3 in summer 2023. Our guide will walk you through all the steps to set up GA 4 and measure your website's data.

Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires.

Reed’s analysis is: “Today, organizations are collecting web data and delivering it, uncleaned and disorganized, to data scientists who then spend countless hours preparing and standardizing ...

Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data.

Customer analytics is the process of collecting, validating, interpreting and analyzing data to gain valuable insights into your customers’ preferences, behaviors and needs.

The Graduate Certificate in Sports Analytics is designed to prepare students to carry out sophisticated data analytics in the sports industry. Students will learn how to frame problems in sports, ...