Marketing and SEO specialists place great importance on Google Analytics data because it is thanks to this information that user behavior can be analyzed very accurately. In this guide, we'll see how ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Sweden’s privacy regulator has ordered three local companies to stop using Google LLC’s ubiquitous Google Analytics service. The decision, which was made public today, follows several similar ...

‘Companies must stop using Google Analytics,’ warns Swedish watchdog Sweden issues the first major fine for illegally transferring personal data via Google's tool July 4, 2023 - 12:28 pm ...

In a decision published yesterday, the agency explains that by using Google Analytics to generate web statistics the firms were breaching European Union's General Data Protection Regulation (GDPR).

Steam will stop using Google Analytics going forward, Valve announced. In a blog post, the firm said Google's "tracking solutions don't align well with [Valve's] approach to customer privacy ...

Websites that use Google Analytics add a small piece of JavaScript measurement code to each page on the site that they want to monitor.

Google Analytics is under scrutiny for GDPR issues. Swedish data protection authority warns companies against use.