Can CMOs transform the way they market by simply employing a test-and-learn philosophy? There is more to it than that according to Caren Fleit, the CMO practice leader for Korn/Ferry.

Transformation in Contact units test Spectrum Situational Awareness System By Shawn Nesaw, PEO IEW&S Strategic Communications August 20, 2025 ...

The US Court of Appeals for the Federal Circuit applied the machine-or-transformation test and concluded on 16 September 2009 that, for example, a drug's affect on the human body creates a patent ...

The Supreme Court held that the machine-or-transformation test is not the sole test for patent eligibility under §101, and that the Federal Circuit erred when it ruled that it was the singular ...