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Topic models can produce clusters of words that characterize written documents. But how do we figure out what those clusters mean, exactly?
After re-running the models and repeating this process several times, our anchor lists had grown substantially, and our topics were looking much more interpretable and coherent: Our application of ...
Hongshuang (Alice) Li, Liye Ma, Charting the Path to Purchase Using Topic Models, Journal of Marketing Research, Vol. 57, No. 6 (DECEMBER 2020), pp. 1019-1036 ...
Topic models are a simple and popular tool for the statistical analysis of textual data. Their identification and estimation is typically enabled by assuming the existence of anchor words; that is, ...
Specialization: Text Marketing Analytics Instructor: Vargo,Chris Prior knowledge needed: None View on Coursera Learning Outcomes Describe the concept of topic modeling and related terminology (e.g., ...