Most researchers don't understand statistical significance. So, marketers -- and planners and buyers -- can be forgiven for ...

Fabrizio Bernardi, Lela Chakhaia, Liliya Leopold, 'Sing Me a Song with Social Significance': The (Mis)Use of Statistical Significance Testing in European Sociological Research, European Sociological ...

A mathematical ritual known as null hypothesis significance testing has led researchers astray since the 1950s.

Research serves as the foundation for innovation. By exploring new ideas, testing hypotheses, and conducting experiments, researchers pave the way for groundbreaking advancements. For instance, in the ...

Genetic testing of IVF-created embryos could help more women over 35 have a baby in less time, a clinical trial by ...