Outside the store, “STARBUCKS” is spelled out in ASL by giant hands and an ASL alphabet chart hangs by the door.

American coffee megachain Starbucks has announced it's planning to open a branch where every employee is proficient in American Sign Language.

Southland Hardware, the store that has "almost" everything, has had the same painted signs for decades. Marty O'Brien just touches them up.

Starbucks hired 20-25 deaf, hard of hearing and hearing partners from across the country to work at this new store with a requirement of proficiency in ASL.

American coffee megachain Starbucks has announced it's planning to open a branch where every employee is proficient in American Sign Language.