A good example of a company that uses global standardization in marketing is Coca-Cola, according to University of South Carolina professors Saeed Samiee and Kendall Roth.

The most effective changes come from a leadership team committed to listening, asking the right questions, and then working together to address everyone’s unique needs.

Simple Example of Standard Operating Procedures. A standard operating procedure is a document your company can use to regulate phases in a task so all employees are able to perform it the same way ...