H&M has launched a Roblox experience that lets players create their own avatar wardrobes using the lens of circular fashion design.

The first major specialty home retailer to premiere on Roblox, West Elm’s debut into the metaverse offers a best-in-class virtual experience with high-fidelity design and unprecedented ...

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform with 49 million players.