Google is still aiming to enable an opt-in testing mode that will allow advertisers to experiment with the Sandbox tools without cookies by late 2023 and to turn off third-party cookies for 1 ...

UK privacy watchdog silent as Google flicks off critique that its Topics API fails to reform ad-tracking ...

As such, concerns around the Topics API, such as the limited pool of topics available at launch, may also be relevant to advertising in Google’s mobile ecosystem as well.

Google announced it is testing out Topics API, which will replace FLoC as its primary method to substitute third-party cookies.

Whether deployed as SaaS or on-premises, the API Sandbox offers a turnkey environment that accelerates development and enhances collaboration without the usual operational complexities.

How it works To enable Sandbox campaigns, Optable integrated Chrome’s Protected Audiences API for targeting and its Attribution API for measurement. Advertisers can build targetable audiences within ...

Publishers can use the API to match their interests with relevant ads — without the more invasive tracking tied to cookies and fingerprinting.