Search engine results page (SERP) features are built-in shortcuts for visibility on Google.

Learn how different types of structured data play an important role when improving SERP visibility and organic traffic.

A Supplemental Executive Retirement Plan (SERP) is a deferred compensation strategy aimed at attracting and retaining top executives, typically structured through a cash-value life insurance policy.

Some employers provide a supplemental executive retirement plan to select employees. A SERP may be used by companies to help attract and retain key officials, such as high-level executives and CEOs.

SERP feature trends every SEO must know How can you leverage SERP features to increase your visibility on search and reach more of your target audience?

From Search To Discovery: Why SEO Must Evolve Beyond The SERP Search behavior is shifting fast. Here's what it means to win visibility in the age of AI Overviews and assistant engines.