Roblox is getting its first-ever 'virtual red carpet' movie premiere experience, complete with exclusive content and distinctive mini-games.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Roblox is getting its first-ever 'virtual red carpet' movie premiere experience, complete with exclusive content and distinctive mini-games.