A clever fan sets the internet ablaze with their edit of the Minecraft movie trailer that takes the flim's cast to the world of Roblox instead.

While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer Players of the game favored by Gen Z can be swept into the film’s Hollow Earth to complete challenges and collect rewards.