The development team designed the Roblox activation to reach millennial mothers who grew up with My Little Pony toys and their children.

Dive Brief: My Little Pony rides into the metaverse with a new Roblox activation that is meant to mark the release of new episodes in its Netflix series, “My Little Pony: Make Your Mark,” per a press ...

Philipp Batura did not originally plan to build a fashion company when he joined Roblox (RBLX) in 2020 during the pandemic, but his three-person startup Topcat has grown into one of the platform's ...

My Little Pony continues to remain relevant to generation after generation by meeting them where they’re at. Today, the iconic franchise makes its metaverse debut in the child-friendly gaming ...