Players using the Roblox game creation system will soon have to pay to add the popular 'oof' death sound effect into their games.

And of course all of this activity is aimed at kids, the overwhelming demographic behind Roblox ’s huge popularity and recent $45 billion Wall Street IPO ...

Roblox is a sandbox game creation tool that is apparently played by "over half" of kids in the US. Like any massive platform for user-generated content, most of its users don't know (or don't care ...

Overseas, kids are pushing the limits to continue game time, with one mum posting a TikTok of her son begging for a day off ...