The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

They can then explore ROBLOX — interacting with others by chatting, playing games, or collaborating on creative projects. There is no cost for this first plot of virtual land.

Chipotle is spicing up Cinco de Mayo with a $1 million free food giveaway, inviting fans to dive into its new digital gaming experience on Roblox.