The gigantic online gaming platform, Roblox, is filled to the brim with an array of cosmetic items and accessories that players can purchase to stand apart from the crowd. However, not everyone ...

Aspiring beauty gurus can now purchase a selection of physical e.l.f. Cosmetics products through its Roblox experience, powered by Walmart.

OAKLAND, Calif.-- (BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and ...

E.l.f. Cosmetics Is Selling Real-World Products on Roblox The beauty brand is one of many engaging with the video game platform–but its new expansion brings it into new e-commerce territory.

In This Article: ELF e.l.f. Cosmetics and Beekman 1802 Join Forces for World Kindness Day in Roblox (Graphic: Business Wire) ...