The retailer will continue to bring the fun with Walmart’s Universe of Play – the ultimate virtual toy destination in Roblox, just in time for those oh-so-real holiday wish lists.

Today, Walmart debuted its partnership with the video game platform Roblox; now, players can purchase Walmart goods through an in-game e-commerce hub, Walmart Discovered.

Walmart Discovered launches on Roblox The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

Walmart has entered the metaverse with the launch of two Roblox games aimed at its younger Gen Z customers.

Roblox has introduced a brand new way of enjoying the game now that they have done a collaboration with Walmart.

Outdoor activations in sports, health and technology led the way creatively this week. Walmart is going big into Roblox with two immersive experiences—Walmart Land and Walmart’s Universe of ...