Quantitative data is more reliable in predicting future consumer buying behavior than small sample qualitative data from, for example, focus groups.

Key Points Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type. Making use of it requires more data on hand, as well as a robust method ...

Text-based classification Qualitative coding of focus group transcripts is a resource-intensive process. Researchers who carried out the qualitative analysis of these transcripts considered using a ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

According to Inc., when it comes to real life examples of business forecasting, qualitative forecasting is optimal to use when no historical data is available.

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

The untapped value of qualitative keyword data Focusing overly on search volume numbers, SEO professionals are limiting their keyword research insights. Here's how qualitative methods can inspire new ...

J. W. Heyink, TJ. Tymstra, The Function of Qualitative Research, Social Indicators Research, Vol. 29, No. 3 (Jul., 1993), pp. 291-305 ...