Qualitative data can provide valuable insights that add credibility—and humanity—to a continuing medical education provider’s research and outcomes reporting.

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Text-based classification Qualitative coding of focus group transcripts is a resource-intensive process. Researchers who carried out the qualitative analysis of these transcripts considered using a ...

Qualitative research uncovers the “why” Using methods like interviews, focus groups and ethnography, qualitative research seeks to answer the “why” and “how” behind people’s experiences and behavior.

Key Points Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type. Making use of it requires more data on hand, as well as a robust method ...

How to Find a Qualitative Variable in Excel. Quantitative variables take the form of numerical figures. Qualitative variables describe data by placing them into broad categories. For example, the ...

In recent years, data visualization is increasingly being used to represent complex information and is mostly embedded in quantitative investigations. This article introduces an open source software ...

The untapped value of qualitative keyword data Focusing overly on search volume numbers, SEO professionals are limiting their keyword research insights. Here's how qualitative methods can inspire new ...

Quantitative data is more reliable in predicting future consumer buying behavior than small sample qualitative data from, for example, focus groups.