For years only the best players could use Ping's PLD (Putting Lab Design) program. Now, anyone can get in on the PLD action.

Ping's new PLD program offers three different ways to secure one of the company's coveted Tour-inspired putters.

Players can customize every detail in a new Ping putter-fitting program, but such tour-level personalization comes at a price.

Now, the company wants to remind golfers of Ping’s roots as a putter company and to combine its technology with exclusivity as the company introduces its Putter Lab Design (PLD) program.