Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

Here's everything to know to get the CaseOh Kitty in Dress To Impress, adding it to your characters look in the fashion-themed Roblox game.

Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experience ...