Users noticed in 2024 that they were no longer able to follow hashtags on Instagram, despite the platform offering it as a feature for years. What happened?

When used correctly, hashtags can be a powerful tool for businesses trying to increase their online presence and engage with their audience.

Use relevant hashtags when creating an Instagram post, and tag the person or business when creating an Instagram story. Read into the Instagram posts of others and keep track of their hashtags.

The Instagram Collabs feature lets two accounts share a single post or Reel to maximize reach by showing it to both audiences. To use it, create a post, tap “Tag people,” select “Invite ...