Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

How to Use the Google Analytics Event Tracking Report Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users ...

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

But today, I want to take a look at a more specific application of Google Analytic data – tracking off-site clicks from your website as goals.

The Top Content report in Google Analytics allows you to see the most popular pages on your website ranked according to the number of page views. Using this report, you can see how the individual ...

10 Google Analytics Custom Events That Track the Untrackable Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

So, if you are using Google Website Optimizer, Visual Website Optimizer or other tool of your choice, here is a way to improve the measurability of your tests using Google Analytics.