You can see how it works in a video from Roblox. In one experience’s “premium shop,” there’s a merch section where you can browse things like hoodies or T-shirts.

Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox has just opened an all-new store for creators to use, and that store allows real-life items to be made and sold!

Roblox announced a series of changes at its developers conference, including ones that'll give creators more chances to earn money.