Now you can create easy-to-scan QR codes that take customers directly to your Google Business Profile, encouraging them to leave more reviews.

Google Business Profiles has added a new QR code you can use to make it easier to get reviews on your Google local listing within Google Maps and Google Search.

You can create a QR code that links to a Google Form for other users' ease of access. Here's how to get started and link the two together.

Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page.

In planning your marketing materials, consider using a QR code to share more information with your target audience easier and faster, writes guest columnist Greg Glynn.

QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive customers into active brand advocates.