What3words wants to replace your address with three simple words, but how do you market such a revolutionary idea? Erase. Damp. Name. No, I’ve not gone mad due to the latest Brexit drama ...

Today, What3words announced that one of the world's most recognizable travel guide brands, Lonely Planet, will now be using its system to convey attractions to tourists in its printed and online ...

No matter how crowded your location, 'What3Words' app utilizes every ten foot square on the planet in a way that allows you to be found if needed, using just three words.

And it works pretty much everywhere – from the centre of London to the middle of the Pacific Ocean, you'll be given three randomly assigned words to use instead of an address.

Our home address marks our place in the world - enabling us to get mail, services and to vote. But there is no fixed addressed for four billion people in the world living in urban slums. Until now.

The three-word address can be typed into the app or what3words.com to get directions to the specific location. Here are the addresses for just a few of Norfolk’s top attractions: ...