While large corporations often have the resources to develop sophisticated loyalty programs, smaller businesses can leverage technology platforms and partnerships to create effective programs.

Envisioning loyalty in the future Over the next several years, co-branded programs will likely continue to become even more personalized and create more value for both brands and consumers.

Data as the building blocks of loyalty Loyalty programs have been a way for marketers to collect first-party data and prevent signal loss as third-party cookies lose their utility. However, the data ...

In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

Consumers expect that loyalty to reflect their personal preferences, behaviors and values,’ Jeff Hoover of Paytronix says at ...

Loyalty programs excel at retaining your biggest fans, but they rarely create them. They’re not helping to solve the massive churn restaurants face with seven out of 10 guests.

Carnival Cruise Line is replacing its longtime loyalty program with Carnival Rewards, a flexible, points-based system launching in 2026.

Maximize your benefits with Delta's SkyMiles loyalty program. Understand how to earn and redeem miles, the perks of different status tiers and the changes coming in 2025.

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards ...