Find out why customer lifetime value matters for your business and how to calculate CLV using customer lifecycles and purchases.

Committing to Customer Lifetime Value All of these customer lifetime value strategies depend on accurately monitoring the customer experience over time and engaging regularly and intelligently.

How To Calculate Customer Lifetime Value To calculate CLV, you first determine the average amount that a customer spends on a company's products or services.

Not sure what your customers are worth? Calculate their customer lifetime value. Every business understands that their customers are worth something. They are worth the revenue they generate and ...

The challenge is not just understanding how to accurately calculate CLV but how to explain the long-term impact to a client so that it makes sense and is believable.

Calculating A More Accurate Customer Lifetime Value There are several different ways to measure customer lifetime value & the infographic by KISSmetrics will cover a few in the next section.