As businesses strive to optimize marketing strategies and improve ROI, AI-driven data analytics continues to play a key role in the industry.

When big data analytics helps gather information to market a product or service, it will also help gather information about the results that a particular marketing campaign has brought to a business.

But how? Data, of course, plays a huge role. Digital experience analytics, in particular, have the power to inform decisions on marketing spending by taking a close look at the effort-return ratio.

Google Analytics and Leadfeeder strengthen their partnership by co-creating content to help sales teams worldwide. The first video was released overnight on the Google Analytics YouTube channel.

Predictive analytics is a valuable data processing tool that helps businesses understand and forecast customer behavior and performance. To stay competitive in your digital marketing efforts ...

Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing, sales and customer service ...

Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires.

Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement.

Unlocking customer insights using data analytics has become imperative for successful business operations. After all, how can you effectively serve your customers if you don’t know their needs?

Discover how customer analytics powers up personalized marketing and customer retention to drive your business success.

Google Analytics was not intended to do everything. Here are 5 things GA can't tell you and how to get the missing information.