Learn how to set up and use Google Analytics 4 within your Google Sites. Optimize site performance, gain insights and track user behavior.

Last week, Google also made available three new test features for Apps (Moderator, Code Review and Short Links) that--together with the new Analytics implementation--could help administrators in ...

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.

Google Analytics was launched when most analytics tasks were regulated to its dashboards. Over the years, APIs played a factor in adding additional options to calculate metrics and add further ...

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions ...

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4.

The takeover of GA4 in Google Analytics has begun, with Universal Analytics shutting down starting today for all users.