Google is launching a simplified version of the Google Webmaster Guidelines and rebranding it as Google Search Essentials.

Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and ...

After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are ...