Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger ...

Google said it is working on fixing the bug and correcting the conversion data. What happened? A bug caused Google Ads Search and Shopping campaign conversions to be overreported. What is the ...

Why Enhanced Conversions Are Now More Important Than Ever For Google Ads Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid ...

How to Set Up Offline Conversions in Google Ads Offline conversion tracking is fast becoming necessary because of recent updates. Learn how to set them up and the underlying strategy here.

Google announced last week a new version of the Google AdWords API, v201309, has been released. The major difference is bringing the offline conversion import feature into the API.

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft ...