One of the longest-running debates in marketing is whether to use a rational or emotional advertising approach in marketing–but cognitive science says that argument is pointless. While emotions ...

We conclude that there are strategic situations in which it is impossible in principle for perfectly rational agents to learn to predict the future behavior of other perfectly rational agents based ...

This paper extends the framework of "rational behavior adjustment process" (RBAP) to incorporating the "boundedly rational user equilibrium" (BRUE). The proportional-switch adjustment process (PSAP) ...