The Roblox toys recreate some of the most popular games, characters, and developers in physical form. It's Roblox first foray into merchandising and a major entrance into retail as the company ...

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Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...

Video-game company Roblox said Friday that Mattel is providing licenses for Polly Pocket, Street Sharks, Rock 'Em Sock 'Em Robots and Matchbox. The licenses would soon be available for creators to ...